A Simple Guide for Focusing On Revenue Generating Activities
1. Identify the revenue generating activities in your online business. These are activities that are going to generate cash instantly, activities that are going to provide you with direct opportunities to grow your business, and activities that are going to bring more customers into your business.
Specifically, these activities may look like: pitching to your list, creating a product, submitting a proposal, hosting “live events” (like a webinar), or hosting a sale on your site. If you want a brilliant explanation on maximizing your business activities, check out this article by the amazing Charlie Gilkey, The 3 Goals of Any Business Activity. You won’t find a better summation and application than that.
2. Establish your revenue generating goals for the week. If you’re going to arrive at a specific destination, you need to map out how you’re going to get there. The same goes for making sure that you are doing work that is actually lending itself to making more money. Decide which activities you need to do at the beginning of the week, so that you can set your mind to your desired outcome. Your intention and action may not always align. Consciously connect your intention and action so that you do work worth doing.
3. Outline each and every step you need to take to achieve that revenue generating goal. Avoid feeling overwhelmed by whatever you’ve set out to accomplish by breaking things down into micro steps. Setting yourself up to succeed goes a long way in helping your level of productivity. Once you break your objectives down into bite sized chunks, you’ll be ready to rock n’ roll!
4. Block out uninterrupted time to work on completing a specific step or number of steps. Now that you know exactly what you need to do, make the time to do it. Schedule “sacred” time where you can focus on doing the work that you need to do. If you don’t schedule that time, and treat it as sacred, other “opportunities” (to procrastinate) may tempt you out of doing the work that needs to be done. Put it in your calendar, write it down on paper, and commit to yourself and your online business.
5. At the end of each time block assess what you’ve accomplished to determine whether or not you need to modify or maintain the sequence of steps that you have set forth. It’s important to celebrate what you accomplished to stay encouraged. And it’s equally important to acknowledge where you’ve gotten off track. If you truly want results in your online business, then you have to measure what you’ve done so that you can decide what you need to do next.
Rinse and repeat this cycle, and watch your online business blossom.
Ultimately you will only develop a sustainable online business when you learn to focus on revenue generating activities, or as Mr. Gilkey would say “high value activities.” Unfortunately, it’s not always an easy thing to do. You have to set your mind to this type of productivity, and discipline yourself to work your plan. Doing so, however, will make all the difference in whether or not you make a buck or go bust.
Do you have any strategies for focusing on your revenue generating activities? Do you struggle with determining which activities actually lead to the most revenue in your business? Let’s chat about it in the comments below!
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